Menu

Sammi (Aust) Pty Ltd — Alan Xu

Sammi (Aust) Pty Ltd — Alan Xu

22 June 2026

1 min read

YF

Published on: 22 June 2026

Alan Xu, Director of Sammi (Aust) Pty Ltd, shares his journey in the family business and the lessons learned through hands-on experience, growth and family legacy.

Business Name: Sammi (Aust) Pty Ltd

Founder: Alan Xu is presented as the Director.

Founded: 2000

Industry: Wholesale / Asian food import and distribution

Business Introduction: Sammi (Aust) Pty Ltd is an Australian wholesale business based in Moorebank, New South Wales, specialising in the import and distribution of Asian food products. The company supplies a wide range of products, including frozen food, sauces, noodles, snacks, drinks, and other Asian grocery items to restaurants, businesses, bars, and clubs. Through its online platform eSammi, the business also offers bulk-buy Asian food and beverages at competitive prices. The video presents Sammi as a family-driven business built on practical experience, customer service, and long-term trust in the Asian food supply industry.

Founder Insight:

“Don’t take it for granted. Grab every opportunity as much as possible. It’s not even about the money; it’s about pride and legacy.”

— Alan Xu, Director of Sammi (Aust) Pty Ltd.

Watch the Video