Menu

The Founder's Story: Cubic Promote — Charles Liu

The Founder's Story: Cubic Promote — Charles Liu

5 May 2026

1 min read

YF

Published on: 5 May 2026

In this interview, Charles Liu, Founder of Cubic Promote, shares his experience of building a promotional products business and offers advice to new entrepreneurs. He highlights the importance of showing up, managing expectations, and keeping stakeholders aligned throughout the business journey.

Business Name: Cubic Promote

Founder: Charles Liu

Founded: 2005

Industry: Promotional products

Business Introduction: Cubic Promote is an Australian promotional products business that helps organisations create custom-branded merchandise. The company provides products such as corporate gifts, uniforms, apparel, bags, stationery and event merchandise, helping brands increase visibility through practical branded items.

Founder Insight: “My message for new and budding entrepreneurs would be to ensure that your expectations are aligned with each and every one of your stakeholders.” — Charles Liu, Founder of Cubic Promote

Watch the Video