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The Founder’s Story: ILEKTRI — Soosan Abed

The Founder’s Story: ILEKTRI — Soosan Abed

4 September 2026

1 min read

QZ

Published on: 4 September 2026

ILEKTRI is an Australian fine jewellery brand founded by Soosan Abed, combining artistic design, fine craftsmanship and bespoke jewellery services.

Business Name: ILEKTRI Fine Jewellery

Founder: Soosan Abed

Founded: 2016

Industry: Fine Jewellery / Luxury Goods & Jewellery

Website: ilektri.com

Business Introduction: A Sydney-based fine jewellery brand specialising in bespoke jewellery, engagement and wedding rings, diamonds and designer fine jewellery, combining artistic vision with skilled craftsmanship and personalised service.

Founder Insight:

“There’s nothing more satisfying than having ownership of your own project and creation.”

— Soosan Abed, Founder of ILEKTRI

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