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The Founder’s Story: Yue Shi — YS Atelier

The Founder’s Story: Yue Shi — YS Atelier

22 February 2026

1 min read

YF

Published on: 22 February 2026

YS Atelier is a Sydney-based leather brand founded by Yue Shi. He told Launch Story why success is not always measured by rapid growth — and why staying true to craftsmanship still matters.

Business Name: YS Atelier

Founder: Yue Shi

Founded: 2018

Industry: Leathercraft

Business Introduction: YS Atelier is a Sydney-based leather label redefining accessories as wearable art. Founder Yue Shi integrates 3D design techniques with meticulous handcraft to create small-batch pieces, each inspired by the lines and structures of Sydney’s architecture.

Founder Insight:

“Nothing is going to happen in a short amount of time. Hone your craft. Stay true to your passion and your vision. Even without the goal of making it big, enjoy the moment. That is my take on this journey.“

— Yue Shi, Founder of YS Atelier



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