The activation will run in Westfield Sydney following a VIP-only preview on 26 November, with doors open to the public through to 27 December 2025.
Pop-up stores, typically short-term retail activations, allow brands to create scarcity, build hype and capture foot traffic in high-profile locations. The Sydney shop forms part of the pop-up’s first-ever Oceania tour, which will debut in Auckland on 20 November at Westfield Newmarket. Additional locations across the region will be revealed in the coming months.
The pop-up will offer a wider range of merchandise than is available online, including apparel and accessories themed around “rosie”, “APT.” and “number one girl”, which are concepts drawn from Rosé’s first studio album. “APT.”, her collaboration with Bruno Mars, has generated more than two billion views on YouTube and continues to anchor the album’s global marketing strategy as its most commercially recognised release.
Westfield Sydney has positioned the activation as a rare opportunity for fans to purchase limited items not stocked elsewhere. Previous pop-ups in Shanghai, Beijing, Singapore and Kuala Lumpur featured themed interiors such as bedroom- and game-room-inspired spaces, prompting speculation among local fans about the possible design of the Australian edition.
Customers are encouraged to book ahead via astralives.com to avoid queues. At the time of publication, all dates remain available except 25 December, when the centre will close for the public holiday.
Cover Image: Astra Live Red Note