The online store has been introduced by Trumarq, which serves as the exclusive authorised distributor of Missoni ready-to-wear products across Australia and New Zealand.
The move comes less than two years after the opening of Missoni's flagship boutique at Martin Place in Sydney, a milestone that signalled the Italian label's long-term commitment to the Australian luxury market.
The new platform gives Australian consumers direct access to the brand's complete offering, including women's and men's ready-to-wear, beachwear and home collections sourced directly from Italy.
“Missoni has always stood for an uncompromising dedication to Italian craftsmanship. Our new e-commerce platform allows us to bring that artistry directly to more people across Australia, offering the complete Missoni world beyond the boundaries of physical retail,” said Geraldine Dielenberg, director at Missoni Australia.
Missoni's Australian network currently includes its Martin Place flagship store as well as concession locations within David Jones stores in Sydney and on the Gold Coast.