This marks the popular Chinese tea brand’s first official collaboration with the world-class sporting event, with co-branded products will launch exclusively in Australia on January 25.
Photograph: Molly Tea
Molly Tea entered the Australian market in October 2024 and has since opened six stores in Melbourne and Sydney. Globally, the brand has over 2,000 stores and a strong presence across diverse markets and cultures.
Attendance in the opening week of this year's Australian Open reached 217,999, breaking the previous record of 116,528 set in 2025. Meanwhile, 40% of the Australian Open’s broadcasting audience came from China, making the Grand Slam tournament an attractive platform for Chinese brands to reach both domestic and Australian markets.
The presence of Chinese brands in Australian Open sponsorship continues to grow. The 2026 Australian Open has 46 sponsors across three tiers—Major Partner, Associate Partner, and Partner—with Chinese liquor brand Luzhou Laojiao as an Associate Partner, and Luckin Coffee, Haier, and DiDi among the Partners.
Photograph: Australian Open
This year marks the eighth consecutive year of Luzhou Laojiao Guojiao 1573 's AO partnership. Since securing the naming rights to the “1573 Arena,” the brand has seen its sales in the Australian market surge by 236%.
Chinese beverage brand Luckin Coffee became Australian Open’s exclusive coffee partner in China and Southeast Asia in 2024, and in 2025 was elevated to an official Partner-level sponsor—a role it continues to hold.