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Swiss sportswear brand ON continues Australian expansion

Swiss sportswear brand ON continues Australian expansion

22 June 2026

2 min read

VS

Published on: 22 June 2026

Swiss sportswear brand ON is set to continue its Australian expansion with a new store in Sydney, following the launch of its first Australian retail location in Melbourne in 2024.

File: ON shoes (author: ON)

The Sydney store, located at Westfield Bondi Junction in the city's eastern coast suburb, will bring the brand's popular performance footwear, apparel and accessories to one of Australia's busiest retail destinations.

Founded in 2010, ON has expanded rapidly to become one of the world's fastest-growing sportswear brands, earning a strong following among runners, athletes and lifestyle consumers. The brand is best known for its CloudTec® cushioning technology, designed to deliver a soft landing followed by an explosive take-off, creating a running experience that combines comfort and performance.

The new store will showcase ON's latest footwear collections, performance apparel and training gear in a retail environment that reflects its signature blend of functionality and minimalist Swiss design.

ON's arrival in Sydney comes amid strong growth in Australia's activewear sector. Market research from ResearchAndMarkets estimates the Australian activewear market generated approximately A$12.4 billion in revenue in 2024 and is projected to exceed A$16 billion by 2030.

The opportunity has attracted a growing number of international brands. In recent years, labels including HOKA, Alo Yoga and Arc'teryx have expanded their Australian retail footprint, while ON continues to build local momentum.