The move brings Korean, Japanese and US-based matcha brands into one of Australia’s largest specialty tea retail networks.
T2 Australia is listing products from all three brands alongside its own matcha range, including ceremonial matcha, single-cultivar products and convenient stick and sachet formats.
Their arrival comes as matcha consumption continues to grow rapidly in Australia. Data reviewed by Hey You and Westpac DataX found matcha orders increased 133% year-on-year to June 2026, making it the fastest-growing category tracked in the report. Consumers under 35 were a major driver of that growth.
Separate research commissioned by Milklab in 2025 found 40% of Australian café-goers aged 18–24 had ordered matcha in the previous six months, showing particularly strong uptake among younger consumers.
Founded in Fitzroy, Melbourne in 1996, T2 has grown from a single store into an international tea retailer with an online presence, retail stores and hospitality partnerships. It is now part of LIPTON Teas and Infusions, whose portfolio also includes brands such as Lipton, Pukka and TAZO.
Like chai before it, matcha is moving beyond specialist tea venues into everyday cafés and retail. T2 offers an established Australian retail platform at a time when the category is reaching a much wider audience.
The three brands also represent different approaches to matcha.
Super Matcha was founded in Seoul in 2017 and focuses on Korean-grown organic tea, with products ranging from matcha powder to sachets and latte sticks.
Matchaeologist specialises in artisanal matcha produced in Uji, Kyoto, combining traditional Japanese tea production with contemporary presentation and teaware.
Los Angeles-based Rocky’s Matcha, founded by Rocky Xu in 2022, grew from a travelling tea-house concept into a brand spanning matcha, design and pop-up retail.
T2’s move also comes as a wider range of premium Asian teas becomes more accessible in Australia through specialist stores and e-commerce. Chinese tea brand Zheng Shan Tang, known for premium black teas including Jin Jun Mei and Lapsang Souchong, is now sold through several Australian online retailers, while specialty retailer JSY Tea carries Chinese loose-leaf teas alongside Japanese matcha and other Japanese teas. 
Japanese tea specialists are also expanding their local presence: Tokyo Handa Tea, backed by a Japanese tea business with a 200-year history, opened a dedicated tea and teaware store in Sydney’s Surry Hills in 2026.
(Image credit: T2 matcha)