The launch brings MONCLOS products to 42 W Cosmetics stores across Australia and the retailer's online platform.
The Australian range includes 10 products, comprising six haircare and four bodycare items. Products include Velvet Volume Shampoo, Keratin Bonding Hair Pack Treatment, Super Silky Essence, Ritual Hand & Body Wash and Comfort Hand Cream.
The launch comes amid continued growth in Australia's Korean beauty market and expanding retail distribution for Korean beauty products.
According to Credence Research, Australia's K-beauty market was valued at approximately US$104.79 million (A$160 million) in 2023 and is projected to reach US$213.09 million (A$326 million) by 2032, representing a compound annual growth rate of 8.19%.
As previously reported by Launch Story, specialist retailer La Cosmetique has expanded to 16 Australian stores, while Adore Beauty has broadened its Korean beauty portfolio to 20 brands. Coles has also introduced Korean beauty brands including COSRX, Beauty of Joseon and Tony Moly.
W Cosmetics operates across Australia and New Zealand, specialising in Asian skincare, makeup, haircare and bodycare products. Its Australian locations include Sydney's World Square, Burwood and Hurstville. 
The Australian launch follows MONCLOS' expansion into Japan through lifestyle retailer LOFT. The brand is also preparing for a retail rollout through Target in the United States.
A MONCLOS spokesperson said, "As W Cosmetics is a pivotal retail platform introducing K-beauty trends to Australian consumers, this launch serves as a strategic springboard for MONCLOS to build brand awareness in the region."
"Following our successful expansion into Japan and the United States, we are thrilled to bring MONCLOS' distinctive haircare and bodycare experiences to Australia. We will continue to expand our presence across major global retail channels to connect with consumers globally."
（Image courtesy of MONCLOS)